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|Headquarters||Winston-Salem, North Carolina, United States|
|Products||bras, panties, sleepwear, hosiery|
Bali is a lingerie company operating in the United States of America.
Bali began in 1927 with Sara Stein as Fay-Miss. In 1935 the company changed its name to Bali Brassiere Company. Bali merged with Hanes Corporation in 1969. Hanes was then sold to Chicago-based Consolidated Foods Company, which became Sara Lee Corporation in 1985.
In 2006 Sara Lee spun off its apparel company into HanesBrands Inc.. HanesBrands owns many other clothing brands, including: Hanes (its largest brand), Champion (its second largest brand), Playtex (its third largest brand), Just My Size, Barely There, Wonderbra, L’eggs, C9 by Champion, Duofold, Beefy-T, Outer Banks, Sol y Oro, Rinbros, Zorba and Ritmo. Bali launched the "Live Beautifully" campaign in 2007 that featured notable photographer and director Peter Lindbergh. This campaign was created by KraftWorks NYC, their primary advertising agency since 2005.
- DeMello, Margo (2009-09-10). Feet and Footwear: A Cultural Encyclopedia. ABC-CLIO. ISBN 978-0-313-35715-2.
- McGill, Douglas C.; Times, Special To the New York (1989-06-19). "At Sara Lee, It's All in the Names". The New York Times. ISSN 0362-4331. Retrieved 2020-06-08.
- "Sara Lee to spin off branded apparel". www.bizjournals.com. Retrieved 2020-06-08.
- "KraftWorks NYC". Archived from the original on 2013-07-20. Retrieved 2012-03-29.