Santa Monica headquarters
|Industry||Video game industry|
|Founded||October 1, 1979|
|Rob Kostich (president)|
|Products||List of Activision video games|
Number of employees
|Footnotes / references|
Activision Publishing, Inc. is an American video game publisher based in Santa Monica. It currently serves as the publishing business for its parent company, Activision Blizzard, and consists of several subsidiary studios. As of January 2017, Activision is one of the largest third-party video game publishers in the world and was the top publisher for 2016 in the United States.
The company was founded in October 1979 in Sunnyvale, California by former Atari game developers, upset at how they were treated at Atari, to develop their own games for the popular Atari 2600 home video game console. Activision was recognized as the first independent third-party video game developer. The 1983 video game crash, in part created by too many new companies trying to follow in Activison's footsteps without the expertise of Activision's founders, hurt Activision's position in console games, forcing them to diversify into games for home computers, including the acquisition of Infocom. After a management shift, with CEO Jim Levy replaced by Bruce Davis, the company renamed itself as Mediagenic and branched out into business software applications. Mediagenic quickly fell into debt, and the company was bought for around US$500,000 by Bobby Kotick and a small group of investors around 1991.
Kotick instituted a full rework of the company to cover its debts, dismissing most of its staff, and moving the company to Los Angeles, reincorporated under the Activision name. Building on existing assets, the Kotick-led Activision pursued more publishing opportunities, and after recovering from the former debt, started acquiring numerous studies and intellectual properties over the 1990s and 2000s, among these being the Call of Duty and Guitar Hero series. Activision Holdings was formed to manage the internal and acquires studios. In 2008, Activision's parent merged with Vivendi Games, the parent company of Blizzard Entertainment, and formed Activision Blizzard, with Kotick as its CEO. Within this structure, Activision serves to manage numerous third-party studios and publish all of the parent company's games outside of those created by Blizzard.
- 1 History
- 2 Studios
- 3 Notable games published
- 4 See also
- 5 References
- 6 External links
By 1979, Nolan Bushnell had sold Atari, Inc. to Warner Communications and had left the company over several disagreements with the direction Warner wanted to take the company, particularly with the popular Atari 2600 game console. Bushnell's replacement as CEO, Ray Kassar, showed little respect to developers, giving them no financial compensation for games that did well, and would not allow developers' names be credited with games for fear they would be procured by other game companies. David Crane, one of Atari's programmers, recalled a memo sent by Kassar that listed the best-selling cartridges from the previous year to help guide game ideas. Crane had considered that for those games that he was fully responsible for had brought in over US$20 million for the company but he was still only receiving a US$20,000 salary. Crane, along with Larry Kaplan, Alan Miller and Bob Whitehead became vocal about the lack of recognition within the company and became known as the "Gang of Four". The group met with Kassar in May 1979 to demand that the company treat developers as record labels treated musicians, with royalties and their names on game boxes. Kaplan, who called the others "the best designers for the  in the world", recalled that Kassar called the four men "towel designers" and claimed that "anybody can do a cartridge".
The four made the decision to soon leave Atari and start their own business, but were not sure how to go about it. Some developers had already left Atari, only to be hired back as contractors, effectively doubling their pay rate, but the four wanted something more ambitious. In 1979, the concept of third-party developers did not exist. as software for video game consoles were published exclusively by makers of the systems for which the games were designed. The four decided to create their own independent game development company. They were directed by their attorney to Jim Levy, at the time working for GRT Records to raise venture capital to go into the manufacture of cassette tape drives for early home computers. Levy listened to their plans, agreed with its direction, and helped the four to secure about US$1 million in capital from Sutter Hill Ventures. By August, Crane and Miller had left Atari, with Whitehead and Kaplan joining them shortly after. Activision was formally founded on October 1, 1979, with Levy serving as CEO. The company was initially named "Computer Arts, Inc." while they considered a better title. While the four had thought of the name VSync, Inc., there was fear that the public would not understand or known how to say it; Levy's suggested the idea to combine "active" and "television" to come up with Activision. The four's departure from Atari created a major dent in Atari's developer staff, and Atari pursued legal action from 1980 to 1982 to try to shut down Activision, claiming the four had stolen trade secrets. The lawsuit was settled by 1982, with Activision agreeing to pay royalties to Atari but otherwise legitimizing the third-party development model.
Early years (1980–1982)
The four were aided by their knowledge of the Atari 2600 to be able to develop their cartridges as well as software tricks with the console in making their own games, trying to make them visually distinctive from Atari-produced games. Each developed their own title, about one a year over the first few years of the company. To further distinguish themselves, Activision's boxes were brightly-colored, and predominately used an in-game screenshot on the back cover so consumers would be aware of what they were getting. Instruction manuals for games devoted a least one page to credit the developer. Additionally, for nearly all of Activision's games through 1983, the instruction manual included instructions for sending the company a photograph of the game's completion by the player as to received an embroidered patch in return. During this time, Atari attempted to seek legal action against Activision. The four's departure from Atari represented the mindset behind games that had made up of more than half of Atari's game revenues, and tried to legally shut down Activision. However, by 1982, Atari's suit was dismissed by the court.
Activision's breakout title is considered to be 1982's Pitfall!, created by Crane. Over the next few years, over 4 million copies of the game were sold. Total revenues around 1983 were estimated to be about US$60 million, at which point they had around 60 employees. Danny Goodman stated in Creative Computing Video & Arcade Games in 1983, "I doubt that there is an active [Atari 2600] owner who doesn't have at least one Activision cartridge in his library". The company launched a success initial public offering in 1983 on NASDAQ under the stock ticker AVSN. The founders were given the Game Developers Choice "First Penguin" award in 2003, reflecting on being the first successful third-party developer.
The video game market crash (1983–1988)
The success of Activision, alongside the popularity of the Atari 2600, led to many more home consoles third-party developers as well as other home consoles. Activision produced some of its Atari games for the Intellivision and Colecovision consoles, among other platforms. However, several new third-party developers also arose, attempting to follow the approach Activision had used but without the experience they had; according to Crane, several of these companies were founded with venture capital and hired programmers with little game design experience off the street, mass-publishing whatever product the developers had made. This was a contributing factor to the video game crash of 1983, among other factors. For Activision, while they survived the crash, they felt the effects of the crash in the following years. These third-party developers folded, leaving warehouses full of unsold games, which savvy retailers purchased and sold as a mass discount (US$5 compared to Activision's US$40 manufacturer's suggested retail price). While there was still a demand for Activision games, uneducated consumers were more drawn to the heavily-discounted titles instead, reducing their income. Because of this, Activision decided that they needed to diversity their games onto home computers such as the Commodore 64, Apple, and Atari 8-bit family to avoid a similar event. There still was a drain of talent through 1985 from the crash. Kaplan left Activision in 1983 to return to Atari as he wanted to be more involved in hardware development. Miller and Whitehead left in 1984 due to the large devaluation of their stock, and went to form Accolade.
With video game crash making console game development a risky proposition, the company focused on developing for home computers with games like Little Computer People and Hacker, while Levy tried to keep expendatures in check as they recovered. Looking to expand further, Activision acquired, through a corporate merger, the struggling text adventure pioneer Infocom in June 1986. This acquisition was spearheaded by Levy, who was a big fan of Infocom's titles and felt the company was in a similar position as Activision. About six months after the "Info Wedding", Activision's board decided to replace Levy with Bruce Davis. Davis was against the purchase of Infocom from the start and was heavy-handed in its management, and even attempted to seek a lawsuit to recover their purchase from Infocom's shareholders. Crane also found Davis difficult to work with, and was concerned with how Davis managed the closure of Imagic, one of the third-party development studios formed in Activision's success in 1981. Crane left Activision in 1988 and helped Gary Kitchen found Absolute Entertainment in 1988.
In 1988, Activision began involvement in software besides video games, such as business applications. As a result, Activision changed its corporate name to Mediagenic to better represent all of its activities.
Mediagenic consisted of four groups:
- Activision: video game publisher for various platforms, notably the Nintendo Entertainment System, the Sega Master System, the Atari 7800, Atari ST, Commodore 64 and Amiga
- Infocom: developer of interactive fiction games
- Gamestar: initially an independent company but purchased by Activision in 1986. Specialized in sports video games
- Ten Point O: business application software
In 1989, after several years of losses, Activision closed down the Infocom studios, extending to only 11 of the 26 employees an offer to relocate to Activision's Silicon Valley headquarters. Five of them accepted this offer.
Notably during this period, Mediagenic, via Activision, secured the rights to distribute games from Cyan Worlds. The first game published by Activision from Cyan was The Manhole, on CD-ROM for personal computers, the first major game distributed in this format.
Purchase by Bobby Kotick (1990–1997)
Davis' management of Mediagenic failed to produce a profitable company; in 1991, Medigenic reported a loss of US$26.8 million on only US$28.8 million profit and had over US$60 million in debt. Cyan severed their contract with Activision, and instead turned to Broderbund for publishing, including what would become one of the most significant computer games of the 1990s, Myst.
Bobby Kotick had become interested in the value of the video game industry following the crash, and he and three investors tried to by Commodore International as to be able to gain access to the Commodore Amiga line of personal computers. Failing to complete this, the group bought a company that licensed Nintendo characters, and through Nintendo was directed to the failing Mediagenic. Kotick and additional investors bought Mediagenic for approximately US$500,000 in 1991; among these investors included real estate businessman Steve Wynn and Philips Electronics. Kotick became CEO and made several immediate changes: He let go of all but 8 of the companies' 150 employees, performed a full restructuring of the company, developed a bankruptcy restructuring plan, and reincorporated the company in Los Angeles, California. In the bankruptcy plan, Kotick recognized that Mediagenic still had valuable assets, which included the Infocom library as well as its authority tools to make games, Activision's distribution network, and licenses to develop on Nintendo and Sega home consoles. Kotick offset some debt by giving stock in the company to its distributors as to keep them vested in the company's success. Kotick also had the company reissue several of its past console and Infocom titles as compilations for personal computers. Kotick had also recognized the value of the Zork property from Infocom, and had the company develop a sequel, Return to Zork. Combined, these steps allowed Mediagenic to fulfill on the bankruptcy plan, and by the end of 1992, Kotick renamed Mediagenic to the original Activision name. The new Activision went public in October 1993, raising about US$40 million, and was listed on NASDAQ under its new ticker symbol ATVI.
By 1995, Kotick's approach had met one promise he made to investors: that he would give them four years of 50% growth in revenues while remaining break-even. Reaching this goal, Kotick then set Activision on his second promise to investors, as to develop high-demand games as to make the company profitable by 1997.
Activision published the first-person perspective MechWarrior in 1989, based on FASA's pen-and-pencil game BattleTech. A sequel, MechWarrior 2, was released in 1995 after two years of delays and internal struggles, prompting FASA not to renew their licensing deal with Activision. To counter, Activision released several more games bearing the MechWarrior 2 name, which did not violate their licensing agreement. These included NetMech, MechWarrior 2: Ghost Bears Legacy, and MechWarrior 2: Mercenaries. The entire MechWarrior 2 game series accounted for more than US$70 million in sales.
Activision procured the license to another pen-and-paper-based war game, Heavy Gear, in 1997. The video game version was well received by critics, with an 81.46% average rating on GameRankings and being considered the best game of the genre at the time by GameSpot. The Mechwarrior 2 engine was also used in other Activision games, including 1997's Interstate '76 and finally 1998's Battlezone.
Growth and acquisitions (1997–2008)
With several of its own successfully-developed games helping to turn a profit, Kotick led Activision to start seeking acquisitions of video game development studios, guided by market surveys to determine what areas of content to focus on. It is estimated that between 1997 and 2008, Activision made 25 acquisitions, several for undisclosed amounts. Several of these came prior to 2001, in the midst of the Dot-com bubble, enabling the company to acquire studios at a lower valuation. By June 2000, Activision Holdings was created as a holding company within Activision to manage more effectively Activision and its subsidiaries. Immediately after, Activision changed its corporation name from "Activision, Inc." to "Activision Publishing, Inc.", while Activision Holdings took Activision's former "Activision, Inc." name. Activision Publishing became a subsidary of Activision in this transition.
Some of the key acquisitions and investments made by Activsion in this period include:
- Raven Software: Raven was founded in 1990; because of their close proximity, Raven frequently collaborated with id Software, and some of the studio's early successes was the Heretic series using id's Doom engine. Around 1997, Raven's founders Brian and Steve Raffel felt the need to seek a parent company. They arranged a publishing deal with Activision in 1997, which not only served to provide Raven addition financial support, but also gave Activision the opportunity to work closely with id Software and gain business relationships with them. By the end of 1997, Activision acquired Raven as one of its first subsidaries under Kotick.
- Neversoft: Prior to its acquisition in 2000, Activision had arranged a development deal with Neversoft to re-develop Apocalypse, a title that failed to be completed within Activision. Subsequently, Activision had Neversoft work on a prototype for a skateboarding game, which would end up becoming the first in the Tony Hawk's series of skateboarding video games. Tony Hawk's Pro Skater was a critical success, leading Activision to acquire Neversoft in April 2000. After eight games, the series has brought in US$1.6 billion.
- Infinity Ward: After Electronic Arts released Medal of Honor: Allied Assault in 2002, several of the developers from 2015, Inc., disenchanted with their current contracts, left to form a new studio, Infinity Ward. Kotick himself provided the group with startup funding, as they were seeking to develop a similar title to Medal of Honor. Activision acquired the studio for US$5 million in January 2003, and later publish their first title, Call of Duty, directly competing with Electronic Arts. The Call of Duty series has since seen nearly yearly releases and as of 2016 had sold more than 250 million units and brought in more than US$12 billion in revenue.
- Treyarch: The Santa Monico, California studio was founded in 1996. With the success of the first Tony Hawk game from Neversoft, Activision use Treyarch to assist in further Tony Hawk games as well as to develop titles using Activision's license of Marvel's Spider-Man. Activision acquired the studio in 2001 for about US$20 million. Following the success of Call of Duty from Infinity Ward, Activision moved Treyarch to assist in the series' development, trading off each year' major release between the two studios.
- Gray Matter Interactive: While Gray Matter was originally founded in 1993 as Xatrix Entertainment, it was rebranded to Gray Matter in 1999 as they began work on Return to Castle Wolfenstein, in conjunction with Nerve Software and oversight by id Software who owned the Castle Wolfenstein IP. Activision, the game's publisher, acquired a portion of Gray Matter's stock during this time. Return to Castle Wolfenstein was a critical and financial success, and led Activision to acquire the remain shares of Gray Matter in 2002 for about US$3.2 million, with the intent to help Infinity Ward expand out the Call of Duty franchise. In 2005, Activision made the decision to merge the smaller Gray Matter into the larger Treyarch to put their combined talents towards Call of Duty 3.
- Red Octane: Around 2005, Red Octane was co-developing Guitar Hero, a console game based on the arcade game GuitarFreaks, with Harmonix; Harmonix was developing the software while Red Octane developed the instrument controllers. Guitar Hero was a major success. Activision purchased Red Octant for nearly US$100 million in June 2006. The series has since earned more than US$2 billion in revenues.
Merger with Vivendi Games (2008)
While Activision was highly successful with its range of developers and successful series, Kotick was concerned that they did not have a title for the growing massively multiplayer online market, which presented the opportunity for continued revenues from subscription models and microtransactions instead of the revenue from a single sale. Around 2006, Kotick contacted Jean-Bernard Lévy, the new CEO of Vivendi, a French media conglomerate. Vivendi had a games division, Vivendi Games, that was struggling to be viable at the time, but its principle feature was that it owned Blizzard Entertainment and its highly-successful World of Warcraft game, which was drawing in US$1.1 billion a year in subscription fees. Vivendi Games also owned Sierra Entertainment.
Lévy recognized Kotick wanted control of World of Warcraft, and offered to allow the companies to merge, but only if Lévy held the majority shares in the merged group, forcing Kotick to cede control. Kotick fretted about this decision for a while, according to friends and investors. During this time in 2006–2007, some of Activision's former successful properties began to wane, such as Tony Hawk's, and Activision faced harsher competition from Electronic Arts, who had purchased Harmonix after Activision bought Red Octane as to develop Rock Band, a competing title to Guitar Hero. Kotick met with Blizzard's president Mike Morhaime, and learned that Blizzard had also had successful inroad into getting their games into China, a potentially lucrative market. Given this potential opportunity, Kotick agreed to the merger.
Activision's board signed onto the merger by December 2007. The merger was completed in July 2008. The new company was called Activision Blizzard and was headed by Kotick, while Vivendi maintained a 52% share in the company. The new company was estimated to be worth US$18.9 billion, ahead of Electronic Arts, which was valued at US$14.1 billion.
Post-merger developments (2009–current)
Activision Publishing remains a subsidary of Activision Blizzard following the merger, and is responsible for developing, producing, and distributing games from its internal and subsidiary studios. Eric Hershberg was announced as Activision Publishing's CEO in 2010.
Activision Publishing established Sledgehammer Games in November 2009. Formed earlier in 2009 by Glen Schofield and Michael Condrey, former Visceral Games leads that had worked on Dead Space, Sledgehammer intended to develop a Call of Duty spin-off title fashioned after the gameplay in Dead Space. However, in early 2010, legal issues between Infinity Ward and Activision Blizzad led to several members of Infinity Ward leaving, and Activision assigned Sledgehammer to assist Infinity Ward in the next major Call of Duty title, Modern Warfare 3. Since then, Sledgehammer, Infinity Ward, and Treyarch share development duties for the flagship series, with support from Raven and other studios as necessary.
In February 2010, Activision Blizzard reported significant losses in revenue stemming from a slow down in Guitar Hero sales and from its more casual games. Subsequently Activision Publishing shuttered Red Octane, Luxoflux and Underground Development as well as laid off about 25% of the staff at Neversoft. Within the same year, Activision shuttered Budcat Creations in November 2010, and Bizzare Creations in February 2011.
Hirshberg left the CEO position in March 2018, and the position remains open as of February 2019.
- Beenox in Québec City, Québec, Canada, founded in May 2000, acquired on May 25, 2005.
- Demonware in both Dublin, Republic of Ireland and Vancouver, British Columbia, Canada, founded in 2003, acquired in May 2007.
- High Moon Studios in Carlsbad, California, founded as Sammy Corporation in April 2001, acquired by Vivendi Games in January 2006.
- Infinity Ward in Woodland Hills, California, founded in 2002, acquired in October 2003.
- Raven Software in Madison, Wisconsin, founded in 1990, acquired in 1997.
- Sledgehammer Games in Foster City, California, founded on July 21, 2009.
- Toys for Bob in Novato, California, founded in 1989, acquired on May 3, 2005.
- Treyarch in Santa Monica, California, founded in 1996, acquired in 2001.
- Vicarious Visions in Menands, New York, founded in 1990, acquired in January 2005.
- The Blast Furnace in Leeds, United Kingdom, founded in November 2011 as Activision Leeds, changed rename in August 2012, closed in March 2014.
- Gray Matter Interactive in Los Angeles, California, founded in the 1990s as Xatrix Entertainment, acquired in January 2002, merged into Treyarch in 2005.
- Infocom in Cambridge, Massachusetts, founded on June 22, 1979, acquired in 1986, closed in 1989.
- Luxoflux in Santa Monica, California, founded in January 1997, acquired in October 2002, closed on February 11, 2010.
- Shaba Games in San Francisco, California, founded in September 1997, acquired in 2002, and closed on October 8, 2009.
- RedOctane in Mountain View, California, founded in November 2005, acquired in 2006, closed on February 11, 2010.
- Underground Development in Redwood Shores, California, founded as Z-Axis in 1994, acquired in May 2002, closed on February 11, 2010.
- Budcat Creations in Iowa City, Iowa, founded in September 2000, acquired on November 10, 2008, closed in November 2010.
- 7 Studios in Los Angeles, California, founded in 1999, acquired on April 6, 2009, closed in February 2011.
- Bizarre Creations in Liverpool, England, founded as Raising Hell Productions in 1987 and changed name in 1994, acquired on September 26, 2007, closed on February 18, 2011.
- Radical Entertainment in Vancouver, British Columbia, Canada, founded in 1991, acquired by Vivendi Games in 2005, laid off most staff in 2012.
- Beachhead Studio in Santa Monica, California, founded in February 2011.
- Neversoft in Los Angeles, California, founded in July 1994, acquired in October 1999, merged into Infinity Ward on May 3, 2014 and was officially made defunct on July 10, 2014.
- Wanako Games in Santiago, Chile, founded in 2005, acquired by Vivendi Games on February 20, 2007, sold to Artificial Mind and Movement on November 20, 2008.
- FreeStyleGames in Leamington Spa, Warwickshire, United Kingdom, founded in 2002, acquired on September 12, 2008, sold to Ubisoft on January 18, 2017.
- Swordfish Studios in Birmingham, England, founded in September 2002, acquired by Vivendi Universal Games in June 2005, sold to Codemasters on November 14, 2008.
- Massive Entertainment in Malmö, Sweden, founded in 1987, acquired by Vivendi Universal Games in 2002, sold to Ubisoft on November 10, 2008.
Notable games published
- Crecente, Brian; Crecente, Brian (January 9, 2019). "Activision Blizzard Exec Shuffle Appoints New Heads of Activision, King, Emerging Business". variety.com.
- "About Activision Publishing". www.activision.com. Activision Publishing. Archived from the original on September 20, 2014. Retrieved August 17, 2014.
- "Activision Blizzard, Inc. 2013 Annual Report Form (10-K)" (XBRL). United States Securities and Exchange Commission. March 3, 2014. Archived from the original on April 7, 2014.
- "Top 25 Companies by Game Revenues". newzoo.com. Archived from the original on March 6, 2017. Retrieved January 12, 2017.
- Ramsay, Morgan (2012). Gamers at Work: Stories Behind the Games People Play. ISBN 978-1430233510.
- "Classic Gaming Expo Distinguished Guest: ALAN MILLER". Classic Gaming Expo. CGE Services, Corp. 1999–2010. Archived from the original on February 8, 2012. Retrieved August 22, 2012.
- Yarwood, Jack (March 27, 2016). "Easter Eggs: The Hidden Secrets of Videogames". Paste. Retrieved March 27, 2016.
- Flemming, Jeffrey. "The History Of Activision". Gamasutra. Archived from the original on December 20, 2016. Retrieved December 30, 2016.
- Hubner, John; Kistner Jr., William F. (November 28, 1983). "What went wrong at Atari?". InfoWorld. Originally published in the San Jose Mercury News. p. 151. Retrieved March 5, 2012.
- "Stream of video games is endless". Milwaukee Journal. December 26, 1982. pp. Business 1. Retrieved January 10, 2015.
- Kunkel, Bill; Worley, Joyce; Katz, Arnie (November 1988). "Video Gaming World". Computer Gaming World. p. 54.
- "DAVID CRANE INTERVIEW (1994)". Video Game Ephemera. Archived from the original on March 4, 2016. Retrieved December 10, 2014.
- Wired Staff (June 15, 2007). "Console Portraits: A 40-Year Pictorial History of Gaming". Wired.
- Beller, Peter (January 15, 2009). "Activision's Unlikely Hero". Forbes. Retrieved February 12, 2019.
- Hillard, Kyle (October 23, 2016). "Activision Badges – The Original Gaming Achievement". Game Informer. Retrieved February 12, 2019.
- Levi Buchanan (August 26, 2008). "Top 10 Best-Selling Atari 2600 Games". IGN. Retrieved September 24, 2008.
- Goodman, Danny (Spring 1983). "Home Video Games: Video Games Update". Creative Computing Video & Arcade Games. p. 32.
- "Small Company Initial Public Offerings: June 1983". Inc. June 1983. Retrieved February 12, 2019.
- "First Penguin Archive". Game Developers Conference. Retrieved February 12, 2019.
- Orland, Kyle (August 13, 2014). "The rise and fall (and rise and fall) of gaming's third-party exclusives". Ars Technica. Retrieved February 12, 2019.
- "A Short History Of Activision". Edge. August 24, 2006. Archived from the original on April 4, 2013. Retrieved February 13, 2019.
- "Down From the Top of Its Game: The Story of Infocom, Inc" (PDF). MIT. December 15, 2000. Archived (PDF) from the original on November 5, 2015. Retrieved February 12, 2016.
- "InfoWorld". InfoWorld Media Group, Inc. October 3, 1988. Archived from the original on December 30, 2016. Retrieved December 30, 2016 – via Google Books.
- "Sept. 24, 1993: Beautiful ‘Myst’ Ushers In Era of CD-ROM Gaming" Wired Magazine
- Sipe, Russell (November 1992). "3900 Games Later..." Computer Gaming World. p. 8. Retrieved 4 July 2014.
- Sengstack, Jeff (June 24, 1996). "Activision: Reorganized, Redefined and on the Rebound". NewMedia. Archived from the original on January 28, 1998.
- Gallagher, Dan (December 4, 2008). "Kotick changes the game at Activision Blizzard". Market Watch. Retrieved February 12, 2019.
- Lohr, Steve (December 28, 1993). "Market Place; Home Software's Treasure Hunt". The New York Times. Retrieved February 13, 2019.
- "Archived copy" (PDF). Archived (PDF) from the original on January 4, 2017. Retrieved November 13, 2016.CS1 maint: Archived copy as title (link)
- Chalk, Andy (January 18, 2018). "Activision Publishing CEO Eric Hirshberg is leaving the company". PC Gamer. Retrieved January 18, 2018.
- "From Dungeon & Dragons to Call of Duty: The Story of Raven Software". USgamer.net. Retrieved February 15, 2016.
- Karon, Paul (August 8, 1997). "Activision set to acquire Raven". Variety. Retrieved February 14, 2019.
- Kennedy, Sam (April 27, 2000). "Activision Acquires Neversoft". GameSpot. Retrieved February 13, 2019.
- "Activision Blizzard Announces Fourth Quarter and Full Year 2015 Financial Results". Business Wire. February 11, 2016. Retrieved December 7, 2016.
- "Activision to Acquire Treyarch Invention". Reuters. October 4, 2001. Retrieved February 14, 2019 – via The Los Angeles Times.
- "Activision Acquires Rest Of Gray Matter Interactive". The Wall Street Journal. January 14, 2002. Retrieved February 14, 2019.
- Hall, Charlie (May 8, 2018). "Meet the studio behind Call of Duty: Black Ops and Zombies mode". Polygon. Retrieved February 14, 2019.
- Rosmarin, Rachel (December 2, 2007). "Vivendi To Merge With Activision". Forbes. Forbes.com LLC. Archived from the original on June 20, 2013. Retrieved August 22, 2012.
- "Vivendi and Activision to create Activision Blizzard – World's Largest, Most Profitable Pure-Play Video Game Publisher" (Press release). Activision, Vivendi. December 2, 2007. Archived from the original on April 9, 2008. Retrieved December 2, 2007.
- Szalai, Georg (July 8, 2008). "Activision-Vivendi to Shake Up Games Biz". AdWeek. Archived from the original on March 4, 2016. Retrieved February 12, 2016.
- Flemming, Ryan (February 16, 2013). "Inside Sledgehammer Games and the Biggest Gamble You Never Knew About". Digital Trends. Retrieved March 2, 2013.
- Fritz, Ben (February 11, 2010). "Activision lays off about 200 employees, shuts down Santa Monica studio Luxoflux". The Los Angeles Times. Retrieved February 14, 2019.
- Plunkett, Luke. "Activision Shutters Guitar Hero Creators, GH: Van Halen Developers (Update)". Kotaku. Archived from the original on February 13, 2010.
- "Updated: Activision shutting down Bizarre and Budcat studios?". PC Gamer. November 16, 2010. Retrieved February 15, 2019.
- Wesley Yin-Poole (18 February 2011). "Bizarre says goodbye with farewell video". Eurogamer.net. Retrieved 15 May 2011.
- "Activision Publishing CEO Eric Hirshberg is leaving in March". venturebeat.com. January 18, 2018.
- "Activision lays off about 200 employees, shuts down Santa Monica studio Luxoflux". Los Angeles Times. February 11, 2010. Archived from the original on May 15, 2010. Retrieved May 2, 2010.
- McWhertor, Michael. "Activision Lays Off Shaba's Ranks, Closes Studio (Update)". Kotaku. Archived from the original on October 10, 2009.
- Martin, Matt (October 9, 2009). "Activision confirms Shaba Studios closure". GamesIndustry.biz. Archived from the original on March 3, 2016. Retrieved February 12, 2016.
- Activision Acquires U.K. Game Developer Bizarre Creations Archived December 6, 2008, at the Wayback Machine from Activision's website
- Fahey, Mike (May 3, 2014). "Report: Neversoft Merging With Call Of Duty Developer Infinity Ward". kotaku.com. Archived from the original on June 14, 2014. Retrieved June 16, 2014.
- Phillips, Tom (July 10, 2014). "Tony Hawk studio Neversoft bids farewell, burns eyeball effigy". Eurogamer. Archived from the original on July 13, 2014. Retrieved July 11, 2014.
|Wikimedia Commons has media related to Activision.|