|Slogan||Enciende la magia (Open the magic, 2019-Present)|
|First launch circa 1969 (television network) Second launch and revival from 1983|
|Andina de Radiodifusión Televisión|
ATV (known as Andina de Televisión), is a Peruvian television network founded in 1959 and relaunched in 1983. The network is the flagship property of Grupo ATV one of Peru’s largest media and broadcasting companies.
What is known today as ATV started in 1969 with Alfonso Pereyra as its first manager. After unsuccessful attempts to run it in the early 1970s and subsequent political turmoil in Peru, the station was closed; however, it became a TV Perú local station for the capital area.
By 1981, the channel was under new leadership. Carlos Tizón Pacheco, who financed the 1980 presidential campaign of President Fernando Belaúnde Terry, and then-president of local auto firm PROMASA, took over the channel frequency with his firm Andina de Radiodifusión, S.A., with test broadcasting commencing on May 9 the same year. After two years the channel returned to broadcasting on April 18, 1983, with President Terry presiding.
Since then the station has quickly gained a Peruvian audience by showing foreign films and broadcasting dramas, usually from Brazil. Until 1992 the station was known as Canal 9 (Channel 9), after its Lima, Peru VHF frequency, up until 1986 it had only been a local station, with national broadcasting starting only in 1987.
On January 14, 1992, due to the interconnection via satellite at the national level, the then denominated Channel 9 changes its name to ATV (abbreviation of Andina de Televisión).
The station is among the most watched television stations in Peru, often obtaining high ratings from past TV shows such as Magaly TV, a magazine and gossip show hosted by Peruvian journalist Magaly Medina.
ATV has had the Peruvian broadcasting rights to the FIFA World Cup 2010, as well as the last Olympic games and the European Championship. In 2014, ATV HD has announced it will broadcasting the full coverage of the FIFA World Cup 2014 in full HD to its viewers.
In November 2006, the Peruvian Minister of Transports and Communications published in Peru's official newspaper "El Peruano" a decree concerning Digital terrestrial television. In April 2007, ATV started to test their HD Channel with American NTSC system on channel 30.
ATV programming is varied and tries to attend to all agrees and cultural groups within Peru. Among their usual programming is a morning show called "Que Tal Mañana!" hosted by Laura Borlini and comedians Fernando Armas and Hernan Vidaurre; soap operas such as Pasion de Gavilanes, El Color del Pecado or El Cuerpo del Deseo; news shows which include the daily "Primera Noticia", ATV Noticias and El Deportivo and the Sunday's Dia D; folkloric shows like Canto Andino; a movie reviews show called De Pelicula; a toddler-oriented programme called "Tu Bebe". It also broadcasts WWE shows RAW and Smackdown and its monthly pay per views. In January 2013, they started to broadcast Pablo Escobar: El Patrón del Mal, followed by El Señor de los Cielos in 2014.