|Slogan||A little forward|
Spanish (via SAP audio track)
|Picture format||720p HDTV|
(downscaled to letterboxed 480i for the SDTV feed)
|Parent||ABC Family Worldwide|
(Walt Disney Television)
(Disney General Entertainment Content)
|Launched||April 29, 1977|
|Available on most cable systems||Consult television listings|
|DirecTV||Channel 311 (SD)|
Channel 1311 (HD)
|Dish Network||Channel 180 (HD/SD)|
Channel 9558 (HD)
|AT&T U-verse||Channel 178 (SD)|
Channel 1178 (HD)
|Verizon Fios||Channel 199 (SD)|
Channel 699 (HD)
|YouTube TV, Hulu + Live TV, Sling TV, FuboTV|
Freeform is an American multinational basic cable channel owned by the ABC Family Worldwide subsidiary of Walt Disney Television, a subsidiary of the Walt Disney Company. Freeform primarily broadcasts programming geared toward teenagers and young adults – with some skewing toward young women – in the 14–34 age range, a target demographic designated by the channel as "becomers", a group termed by network representatives to refer to what are normally identified as "millennials". Its programming includes contemporary off-network syndicated reruns and original series, feature films, and made-for-TV original movies.
Since the network was launched on April 29, 1977, it has undergone various changes to its programming format and naming under its four different owners. The network was founded as a religious channel, the CBN Satellite Service—an extension of televangelist Pat Robertson's Christian Broadcasting Network. It evolved into a family-focused entertainment network in 1981. It was spun off into a for-profit company known as International Family Entertainment (IFE) in 1990, eventually becoming known as the Family Channel. As a condition of the spin-off, the channel was contractually required to maintain airings of The 700 Club and an annual telethon the last Sunday in January; these conditions have applied to all future owners of the channel.
In 1997, IFE and the Family Channel were acquired by a joint venture between News Corporation and Haim Saban. This resulted in its rebranding as the Fox Family Channel a year later. The new owners wanted to reposition the network toward younger viewers as a companion for the popular Fox Kids Network. The venture was sold to Disney in October 2001 after the network began to struggle as a result of their changes. The channel altered its name to ABC Family one month later on November 10, 2001. On October 6, 2015, Disney–ABC Television Group announced that the network would rebrand as Freeform, officially adopting that name on January 12, 2016.
Early history (1977–1998)
This section needs additional citations for verification. (March 2017) (Learn how and when to remove this template message)
The channel traces its origins to the launch of the CBN Satellite Service (CBN Satellite Network), an arm of Pat Robertson's Christian Broadcasting Network (CBN), on April 29, 1977. Focusing mainly on religious programming, the channel was notable for being one of the first cable channels to distribute its signal nationally through satellite transmission (the third overall, as the method had been first pioneered by HBO in September 1975) as well as the first national basic cable-originated network (TBS – which became the second cable channel in the U.S. to begin transmitting via satellite in December 1976 – originated as a feed of broadcast television station WTCG (now WPCH-TV) in Atlanta, Georgia). The channel changed its name to the CBN Cable Network on September 1, 1981, and adopted a more secular programming format featuring a mix of family-oriented series and films while retaining some religious programs from various televangelists (mirroring the format used by CBN's independent television stations of that time). Around this time, the channel began airing a late night block of classic family oriented shows like You Bet Your Life with Groucho Marx, I Married Joan, and The Many Loves of Dobie Gillis. This block of programming is said by some to have inspired the 1985 debut of the Nick at Nite classic TV block on Nickelodeon. By this point, its carriage grew to 10.9 million homes with a cable television subscription.
On January 1, 1988, the word "Family" was incorporated into the channel's name to better reflect its programming format, rebranding as The CBN Family Channel. By 1990, the network had grown too profitable to remain under the Christian Broadcasting Network umbrella without endangering the ministry's non-profit status. On January 8 of that year, CBN spun out the network into a new, for-profit corporation known as International Family Entertainment (IFE). Managed by Pat Robertson's eldest son Timothy, IFE was co-owned by the Robertsons, with a minority interest held by Liberty Media and Tele-Communications Inc. (TCI) owner John C. Malone. Following the spin-off, the channel's name was officially shortened to The Family Channel on September 15, 1990.
As a stipulation included as part of the spin-out from CBN to International Family Entertainment, The Family Channel was required to continue its daily airings of CBN's flagship program, The 700 Club. During this time, from 1994 to 1997, The Family Channel sponsored NASCAR Winston Cup Series driver Ted Musgrave in the #16 Ford Thunderbird for Roush Racing.
Fox Family (1998–2001)
In 1997, after International Family Entertainment put The Family Channel up for sale, News Corporation made an offer to acquire the channel. The company aimed to turn The Family Channel into a competitor to children's cable networks such as Cartoon Network and Nickelodeon, leveraging the library of Fox Kids Worldwide (which was a joint venture between Fox and Haim Saban). News Corp negotiated to purchase a stake in the channel, with IFE as a partner. After competing bids were submitted by Nickelodeon parent Viacom and The Walt Disney Company (parent of fellow competitor Disney Channel) to acquire IFE as a whole, News Corporation placed its own bid to buy the company for $1.8 billion. On June 11, 1997, International Family Entertainment was acquired by the Fox/Saban consortium, renamed Fox Family Worldwide, for $1.9 billion. The Family Channel was officially renamed Fox Family Channel on August 15, 1998.
When Fox Family Worldwide bought the channel, the management team assigned to the network (headed by newly appointed president and chief executive officer Rich Cronin) sought to re-program it towards a new dual audience – kids in daytime, families at night. Notable programs aired during this era included S Club 7 in Miami—a sitcom serving as a starring vehicle for the eponymous British pop group, and Big Wolf on Campus. The New York Times classified both series as being among a larger wave of television programming catered towards children aged 9 through 14—also referred to as tweens. Mary-Kate and Ashley Olsen were also a prominent fixture of Fox Family's schedule: The Adventures of Mary-Kate & Ashley and reruns of their short-lived ABC sitcom Two of a Kind, received frequent airplay by the channel. Fox Family also planned to premiere a new original sitcom starring the twins, So Little Time, in June 2001. Airings of The 700 Club were scaled back to three per day.
However, this youth-oriented programming strategy alienated the network's core audience of older viewers; there was a 35% drop in prime time viewership, and Fox Family fell from 10th to 17th place in overall Nielsen cable network viewership numbers. In 1999, Fox Family spun off two digital cable channels, the Boyz Channel and the Girlz Channel, which both contained programming content targeted at the respective audiences. Both networks shut down after one year of operation due to a lack of demand by cable providers (each only had 100,000 subscribers), and Fox's desire to invest more heavily in the parent channel.
In the wake of Fox Family's struggles, Saban offered to acquire the stake in the network held by News Corp. (which had also begun negotiations to acquire television provider DirecTV), but was unable to agree to a proper valuation. A decision was made to sell the venture to a third-party.
Sale to Disney and rebranding as ABC Family (2001–06)
On July 23, 2001, it was announced that News Corp. and Saban had agreed to sell Fox Family Worldwide to The Walt Disney Company for $2.9 billion in cash, plus the assumption of $2.3 billion in debt. The sale gave Disney control of the Fox Family Channel, Saban Entertainment, and the international Fox Kids cable networks controlled by Fox Family Worldwide, among other assets. Analysts felt that Disney's purchase of Fox Family was influenced by the ongoing consolidation occurring in the media industry, such as the then-recently completed merger of AOL and Time Warner, and a desire to acquire a new pay-TV outlet that had significant carriage – at the time of the purchase, the network was seen in 83 million homes. (The channel, as Freeform, would be reunited with three of its former sister cable channels under News Corporation ownership—FX, FX Movie Channel and National Geographic—through Disney's 2019 purchase of 21st Century Fox's film and non-broadcast, entertainment-based television assets.) On November 11, 2001, it was announced that the network would be renamed ABC Family in January 2002, co-branding it with the company's flagship television property, ABC. Disney planned to perform layoffs at the network in order to reduce redundancy.
Disney planned to maintain the off-network ABC sitcoms Fox Family had acquired, and add reruns of ABC and Touchstone Television-distributed series such as According to Jim, My Wife and Kids and Whose Line Is It Anyway?. There were initially plans to create a version of ABC's TGIF block for the channel as well. Disney originally planned to use the channel to show reruns of current ABC programming, although this strategy was hindered by the fact that ABC did not hold syndication rights to all of its programming at the time. The company developed a programming strategy to turn ABC Family into a "broad-appeal programming network with its own identity", picking up same-season encores of ABC series such as Alias, Less Than Perfect, and Life with Bonnie; adding a weeknight sitcom block; and continuing to emphasize movies – having already reached a ten-year agreement for the cable rights to Harry Potter and the Sorcerer's Stone. The network also announced plans to develop new original series, though several series that originated on the channel under the Fox Family identity were canceled (such as the 1960s-set period dramedy State of Grace), and the channel scaled back its made-for-cable movie output.
The next major plan was to reposition the channel to market it toward college students, young women, or at a more hip audience under the name "XYZ," a reverse reference to ABC. Disney-ABC chose not to move forward with the "XYZ" rebranding, allegedly due to a stipulation thought to have been put in place by Pat Robertson during the sale of the network to Fox, which allegedly mandated that the word "Family" must be contained in the name of the channel for the entirety of its existence, regardless as to who owns it. The network was also used as a buffer to burn off failed ABC series, such as the reality competition series All American Girl, which featured former Spice Girls member Geri Halliwell. The network's strength was also increased through the production of original series and films.
Disney continued to be subject to stipulations requiring CBN programming, including that The 700 Club be aired thrice daily on the network. On August 29, 2005, Disney began distancing itself further from Robertson following his controversial remarks suggesting that Venezuelan president Hugo Chávez should be assassinated. An ABC Family spokesperson stated that it had no editorial control over The 700 Club and that the company "strongly rejects the views expressed by Pat Robertson." Following the incident, the disclaimers aired before CBN programs on ABC Family were also amended with a more explicit statement indicating that the views expressed during the programs did not reflect those of the channel.
"A New Kind of Family" (2006–2016)
On August 7, 2006, ABC Family introduced a new slogan and imaging campaign, "A New Kind of Family". The rebranding coincided with a new original programming strategy, which targeted the teen and young adult demographics with series incorporating diverse portrayals of family lives, as well as teen dramas. At this time, ABC Family discontinued Jetix, an action-oriented morning children's block that debuted on the network in 2004, relegating the block exclusive to sister channel Toon Disney.
New original series, such as the fantasy drama Kyle XY, college-set dramedy Greek, and drama series The Secret Life of the American Teenager, proved popular for the network; the premieres of Kyle XY and Secret Life set viewership records for the channel. In July 2009, the network earned its best-ever ratings for the month of July in primetime and in total viewership, credited to the strength of Secret Life and new series Make It or Break It, 10 Things I Hate About You and Ruby & the Rockits, along with airings of the Harry Potter film franchise and the television premiere of Labor Pains.
On June 8, 2010, ABC Family premiered Pretty Little Liars – a teen drama based on the series of young-adult mystery novels by Sara Shepard. Pretty Little Liars quickly became ABC Family's flagship program, frequently breaking ratings records; by 2014, Pretty Little Liars had ranked among the five most-watched scripted series on basic cable among multiple female age demographics, and the second-highest rated cable series among females 12–34. Throughout the year, ABC Family as a whole experienced its highest year-to-year primetime viewership among viewers in the 12-34 and 18-34 demographics. With 4.9 million viewers across its first broadcast and an encore airing, the 2011 premiere of Switched at Birth surpassed Secret Life as the most-watched series premiere in network history.
Owing to his success at ABC Family, The Walt Disney Company promoted network president Paul Lee to become president of the ABC Entertainment Group in July 2010, adding the main ABC network and ABC Studios to his oversight. Lee resigned from the company in February 2016 and was replaced by Channing Dungey.
In a December 3, 2014, article, Variety reported that ABC Family executives were proposing a relaunch of the network that would occur as early as 2015, including the expansion of programming appealing more toward young adults between the ages of 14 and 34 as opposed to families or teenagers, as well as adopting new branding (including a new name), among the options being considered. During the channel's 2015–16 upfront presentation on April 14, 2015, ABC Family executives announced that it would establish a focus on "becomers," a group termed by network representatives to refer to what are normally identified as "millennials". ABC Family president Tom Ascheim explained in describing this demographic, "The most important question that young people ask themselves as they're going from high school to their thirties is, 'Who am I becoming?' So we call the life stage 'becoming' and the people going through it Becomers".
On October 6, 2015, Disney–ABC Television Group announced that ABC Family would be rebranded as Freeform. Ascheim explained that "Freeform" was intended to represent how "becomers" are in the "formation" of their lives and that the brand would reflect a participatory experience for viewers across multiple platforms. An extensive campaign to promote the rebrand kicked off on the date of the announcement and encompassed the network's popular 31 Nights of Halloween and 25 Days of Christmas blocks during the fourth quarter of that year. The new name – which was chosen among 3,000 proposals, with some initial consideration of retaining "ABC" in the name – was necessitated after an audience survey that sampled opinions of regular ABC Family viewers as well those who watched the channel on an infrequent basis, revealed that although regular viewers understood the network's youth-skewing concept, non-frequent viewers perceived the channel as still being more of a "wholesome" family-oriented network.
At the Television Critics Association Winter Press Tour on January 9, 2016, in addressing the reasoning behind the name (which had been derided by some viewers on social media and news websites reporting on the pending rebrand), ABC Family president Tom Ascheim noted that while it does not mind the "wholesome" perception, it does "not necessarily represent" the network. While it was rumored that the sale of the network from International Family Entertainment to Fox contained a stipulation that the channel must contain "Family" in its name in perpetuity, regardless of its owner (as supported by the failed proposal to relaunch the channel as "XYZ"), in initially announcing the channel's rebranding, Ascheim clarified that this was merely an urban legend as no such clause has been corroborated to have existed.
The rebranding as Freeform took effect on January 12, 2016, coinciding with the premiere of the second half of Pretty Little Liars' sixth season, and the series premiere of Shadowhunters, a fantasy drama based on Cassandra Clare's novel series The Mortal Instruments. As Freeform, the channel plans to double the amount of original programming on its schedule through 2020; however, despite firmly focusing on its specified target audience, Freeform would continue to carry much of the existing programming it aired beforehand under the ABC Family brand, including family-oriented series and films, and its annual 25 Days of Christmas and 31 Nights of Halloween events.
Although the socially conservative views expressed during the programs conflict with the culturally progressive/adult content of some of the channel's secular programming, Freeform also retained The 700 Club and The 700 Club Interactive (along with CBN's day-long telethon on the last Sunday in January), as network executives were not able to reach an agreement with Pat Robertson to buy out CBN's time-buy contract with the channel (Disney–ABC offered to pay $42 million – roughly the same amount that the ministry earned in revenue during 2015 from syndication fees for The 700 Club and various related productions – to terminate the agreement with the Christian Broadcasting Network, though Robertson stipulated a higher payout that Ascheim deemed "astronomical" in comparison to its actual value).
On April 7, 2016, Freeform ordered a series from ABC Signature and Marvel Television based on the comic book series Cloak and Dagger, marking the first work in the Marvel Cinematic Universe to have been developed for the network. Marvel Television had a Cloak and Dagger and Mockingbird-based series in development for the network as early as 2011. Freeform also announced several new non-scripted productions in development, including Later Bitches, a new late-night talk show produced by The Daily Show alumni Jennifer Flanz and Elise Terrel, an untitled late-night talk show starring Iliza Shlesinger, and Snapshots—a series of pop culture-oriented documentaries co-produced by ESPN Films. Shlesinger's new show, Truth & Iliza, premiered on May 2, 2017. In October 2017, the channel indicated that it would go to four nights of original programming starting in 2018.
"A Little Forward"
On January 18, 2018, Freeform unveiled a new logo and slogan, "A Little Forward", and officially rebranded on March 6, 2018. The new slogan reflects refinements to the network's programming direction, with a larger focus on "forward-looking" series (such as The Bold Type and the Black-ish spin-off Grown-ish). Tom Ascheim explained that with the rebranding, Freeform was "purposefully and passionately moving our brand forward by defying expectations and dismantling conventions; busting stereotypes of theme, cast and culture in service to a more inclusive world on and off screen." The network also unveiled upcoming series in development, such as Scott Stewart's Augs, as well as a new trailer and June 7, 2018 premiere date for Marvel's Cloak and Dagger.
On November 26, 2018, Freeform's president Karey Burke was promoted to president of the ABC Entertainment Group to replace the outgoing Channing Dungey. Burke's replacement at Freeform will be determined at a later date. On March 27, 2019, Freeform announced that the channel was placing two animated series into development called Betches and Woman World. They were the network's first animated series since changing its name from ABC Family, as the foundation of a female-oriented animation block.
In 2020, Freeform aired an original LGBT-themed romantic comedy, The Thing About Harry.
This section includes a list of references, related reading or external links, but its sources remain unclear because it lacks inline citations. (October 2016) (Learn how and when to remove this template message)
Outside of prime time, Freeform (As of March 2020[update]) offers a slate of mostly reruns of contemporary comedy series and animated sitcom series, such as The Middle, King of the Hill, Family Guy and The Simpsons. The channel previously aired America's Funniest Home Videos 1994–97 Saget episodes in 2006–10 and Tom Bergeron episodes in 2010–14, and Whose Line Is It Anyway? in 2002–10.
The channel also produces some original programming, which (As of April 2021[update]) includes shows such as The Bold Type, Grown-ish, Good Trouble, Everything's Gonna Be Okay, Motherland: Fort Salem, and Cruel Summer. Until the debuts of Melissa & Joey (which ran from 2010 to 2015), and Baby Daddy (which ran from 2012 to 2017), Freeform (as ABC Family) had long faced minimal success with its original sitcoms, with its drama series often outlasting its comedies.
Freeform airs its original drama series on Monday and/or Tuesday nights, and since 2011 (beginning under the former ABC Family brand), has aired its comedy series on Wednesdays. The channel airs first-run episodes of its original series mainly between January and August, with films generally airing in their place during prime time on the aforementioned nights from September to December (the only exception since 2010, have been annual Halloween episodes of Pretty Little Liars that air as part of the 13 Nights of Halloween in October as well as the debut of the first third of season one of Ravenswood in October 2013), the first ten episodes (or as few as eight for new series) of each season of its original programs air consecutively, the season's remaining episodes are broadcast following a hiatus of four to six months. Dating back to its existence as ABC Family, Freeform typically only reruns episodes of its original series in a marathon that airs prior to a season premiere, mid-season or season finale, or other special occasion, though the channel does air encore presentations of its shows that typically preempt programs that normally air at 7:00 and 10:00 p.m. Eastern Time during the rest of the week on these nights (with the previous week's episode airing in the former time slot prior to the newest episode and a same-night encore of the newest episode on the evening of an episode premiere in the latter time slot).
This section, except for one footnote, includes a list of references, related reading or external links, but its sources remain unclear because it lacks inline citations. (October 2016) (Learn how and when to remove this template message)
Freeform airs movies in prime time on Thursday and Friday nights (and if no original series are scheduled, Mondays, Tuesdays and/or Wednesdays as well), along with a day-long schedule of films on weekends from as early as 7:00 a.m. (sometimes later, such as around 7:30 a.m. or 8:00 a.m.) to as late as 2:00 a.m. Eastern Time on Saturdays and Sundays.
Freeform also shows sub-runs (runs of films that have already received broadcast or syndicated television airings) of theatrical films from Sony Pictures, Universal Pictures, Paramount Pictures, Warner Bros., and DreamWorks Pictures.
Freeform has purchased the cable television rights to many film series, such as the Harry Potter series (which ABC and Disney Channel also hold rights to), 2004's A Cinderella Story (and the direct to video sequels, Another Cinderella Story, A Cinderella Story: Once Upon a Song, and A Cinderella Story: If the Shoe Fits) and most recently the Legally Blonde film series (after securing rights to the 2009 made-for-DVD release Legally Blondes).
The channel also produces its own original made-for-TV movies (targeting a slightly older audience than those aired by sister network Disney Channel); some of Freeform's most popular original movies include Night of the Twisters (the channel's first original movie, which premiered in 1996 during its existence as The Family Channel), Holiday in Handcuffs, the Au Pair trilogy, Ice Angel, and Cyberbully (which premiered on the channel under either the Fox Family or ABC Family identities). As Freeform, the channel has had original movies such as Angry Angel, The Truth About Christmas, Life-Size 2, No Sleep 'Til Christmas, Turkey Drop, and Ghosting: The Spirit of Christmas. ABC Family, the channel has also recently been generating high levels of viewers with its weekend movie events; the "Harry Potter Weekend" block in July 2009 generated some of the highest levels of viewers for its weekend events for the year to date. ABC Family's airing of The Hunger Games on October 10, 2014, was one of the channel's most watched telecasts for a single film, being seen by nearly 1.9 million viewers.
The channel has also aired select Disney Channel Original Movies in recent years, including the 2008 movie Camp Rock and the 2011 films Lemonade Mouth and Phineas and Ferb the Movie: Across the 2nd Dimension, which are also three of only four Disney Channel movies to air domestically on a non-Disney Channel branded network. (Cadet Kelly is the other, having aired on The Wonderful World of Disney in 2002.) This has become somewhat more prevalent since the channel's January 2016 rebranding to Freeform, which has also seen the channel air such popular Disney Channel films as High School Musical.
From 2000 to 2001, Fox Family aired a weekly Major League Baseball game on Thursday nights during the league's regular season (a game that had previously aired nationwide on Fox Sports Net from 1997 to 1999), as well as select Division Series games. As part of its purchase of Fox Family, in addition to that game, Disney acquired the MLB cable television rights that were also held by Fox Family's then-sister channel FX. ESPN assumed the production responsibilities for the two game packages beginning with the 2002 MLB season, although the game telecasts remained on ABC Family for one additional year, before ESPN struck a deal to move those playoff games to its flagship network starting the following year (although the games aired on Disney-owned networks, Fox kept the exclusive negotiation to renew the contract after the 2006 season; Fox chose not to renew their rights to the Division Series, which went to TBS as part of its new baseball contract). The Division Series games broadcast on the network were simulcast on local broadcast television stations in the home markets of the participating teams.
For the 2020 NFL season, ESPN plans to air an alternate broadcast of its wild card game on Freeform, alongside simulcasts on ABC, ESPN2, and ESPN Deportes; this will mark the first live sports telecast of any kind on the channel since 2002 (when the channel was known as ABC Family).
- Funday Weekend - Launched in late 2014, "Funday Weekend" is a two-day event that occurs once a month. During "Funday Weekend", Freeform plays multiple Disney/Pixar movies, as well as other family-friendly movies, such as The Little Rascals and Despicable Me. "Funday" usually plays movies from 7:00 a.m. to 2:00 a.m.
- 30 Days of Disney - In September 2019, the network introduced 30 Days of Disney—an event that features airings of films from Disney properties. The event was sub-divided into themed weeks, including "Villains Week" (highlighting iconic villains from Disney films), "Pirates Week" (featuring the Pirates of the Caribbean franchise), "Singalong Week", and a week highlighting female characters. The event would also include the network premieres of Iron Man and Descendants 3, and a new special highlighting the Star Wars: Galaxy's Edge attractions at the Disney Parks.
- 31 Nights of Halloween (originally 13 Days of Halloween and later 13 Nights of Halloween) - The channel aired specials, such as Casper: A Spirited Beginning, Casper Meets Wendy, The Haunting of Seacliff Inn, Lost Souls, Addams Family Reunion, Spiral Staircase, Grave Secrets: The Legacy of Hilltop Drive, The Hollow, When Good Ghouls Go Bad, and Deadly Invasion: The Killer Bee Nightmare. Also aired was the TV Series Scariest Places On Earth. Starting in 2006, this holiday lineup shifted towards more family oriented films, such as The Haunted Mansion, The Addams Family, Addams Family Values, Scooby-Doo, Scooby-Doo 2: Monsters Unleashed, Monsters, Inc., Monsters University, and "Harry Potter Weekends" (consisting of the first six Harry Potter films). Hocus Pocus, which rose to the status of a cult film through its showings on the block, has been a featured part of the block for decades, eventually receiving its own marathon within the block in 2017.
- 25 Days of Christmas and Kickoff to Christmas (originally Countdown to 25 Days of Christmas) – The channel has been known for airing many Christmas specials, such as the Rankin-Bass programs The Little Drummer Boy and Santa Claus Is Coming to Town. It has since expanded this holiday programming, adding made-for-television and theatrically-released movies, a litany of Rankin-Bass sequels (this was complicated somewhat because the broadcast rights of some of the original specials, including Rudolph the Red-Nosed Reindeer, were still owned by CBS), and other original programming to create "The 25 Days of Christmas". This program block airs in prime time on weekdays and from noon through prime time on weekends from December 1 to 25th each year, and has existed since 1996 under Freeform's previous brands. The block has aired some movies that are not necessarily holiday-related. The "25 Days of Christmas" also features special Christmas episodes of the channel's original series (with seven different shows airing Christmas specials in 2014, including The Fosters, Pretty Little Liars, Chasing Life, Baby Daddy, Switched at Birth, and Melissa and Joey). As of 2017, the "25 Days of Christmas" name is now used for most of its sister channels, such as Disney Junior, Disney Channel, Disney XD and ABC.
- Cable Health Club – In 1994, as The Family Channel, the channel ran programming from sister channel, the Cable Health Club, as part of a daytime block on Monday through Friday mornings, featuring the fitness instruction programs Tamilee Webb and Body by Jake.
- The Game Channel – Premiering on June 7, 1993, The Family Channel debuted a 2½-hour game show block in preparation for the planned launch of the cable channel of roughly the same name (which never launched), featuring reruns of Let's Make a Deal and Name That Tune, as well as two first-run shows based on the board game Trivial Pursuit (both hosted by Wink Martindale). By August of that year, the block was expanded to three hours.
- The Positive Place – Running from 1991 to 1994 as The Family Channel, "The Positive Place" was a weekly block that aired Sunday early evenings (from 6:00 to 8:00 p.m. Eastern Time) featuring first-run episodes and reruns of original and acquired programs (including Rin Tin Tin: K-9 Cop, Maniac Mansion, Big Brother Jake, and Zorro).
- It's Itsy Bitsy Time! – A preschool-oriented block that ran on the Fox Family channel (later ABC Family) from September 1999 until August 2002. The show is similar to Cartoon Network's Small World, as it hosted several children's cartoons from across the world, including 64 Zoo Lane, Tom and Vicky, The Animal Shelf, Budgie the Little Helicopter, and Charley and Mimmo.
- ABC Family Action Block / Jetix – The "ABC Family Action Block" debuted on the network in March 2002 (as part of a reduction of its children's programming), featuring various live action and (primarily) animated children's programs such as Medabots, Beyblade, Digimon: Digital Monsters, Daigunder, and Get Ed. The block was rebranded as "Jetix" in February 2004, at the same time that Toon Disney launched its own action-oriented block of the same name. Of its long list of programs, the Power Rangers series was its most successful. ABC Family's Jetix block was discontinued in September 2006, at the same time the companion Toon Disney block was expanded (taking over more than half of that channel's schedule).
- That's So Throwback – Launched in 2015 as a month-long programming stunt, "That's So Throwback" was a block of Disney Channel original programs (similar in format to that network's "Disney Replay" block) that aired Monday through Fridays from 12:00 to 2:00 a.m. Eastern Time. It featured a lineup of five Disney Channel Original Series from the 2000s each Monday through Thursday night (consisting of Even Stevens, That's So Raven, Hannah Montana, and Kim Possible, with a select Disney Channel Original Movie from the late 1990s and 2000s airing on Fridays.
|Freeform HD||Freeform HD is a high definition simulcast feed of Freeform that broadcasts in the 720p format (the preferred HD resolution for The Walt Disney Company's television properties); it was launched as ABC Family HD in early 2008. All of the network's original series and made-for-TV films, and many of its acquired programs are currently produced in high definition, which are presented in a letterboxed format on the standard definition channel; films airing on the channel are also broadcast in HD whenever possible. The vast majority of pay-TV providers carry the network.|
|Freeform On Demand||Freeform On Demand is the channel's video-on-demand service, offering recent episodes of the channel's original series and select made-for-TV movies to digital cable and IPTV providers. Freeform On Demand's rotating program selection incorporates select new titles that are added the day after a program's original episode airdate (or every two weeks for its original movie selections), alongside existing program titles held over from the previous two weeks.|
|Watch Freeform||Watch Freeform (stylized as "WATCH Freeform") allows subscribers to Freeform on participating television providers to stream Freeform programming live or on-demand via the Freeform website or Watch Freeform mobile apps. It launched on January 7, 2014, replacing the original ABC Family app on mobile devices.|
|Hulu||The network also makes mention of the programming the network offers streaming on Hulu, which through its part-ownership by the Walt Disney Company has full season "stacking rights" to several of the network's self-produced series since the network's "ABC Family; a new kind of family" era, excluding series such as Pretty Little Liars, Shadowhunters and The Fosters that have instead been licensed to Netflix.|
ABC Spark (Canada)
On October 26, 2011, The Walt Disney Company and Toronto-based media company Corus Entertainment entered into a partnership to launch a Canadian version of ABC Family, ABC Spark, which launched on March 23, 2012. The channel, which is licensed by the Canadian Radio-Television and Telecommunications Commission as a Category B specialty channel (which under CRTC rules, allows Canadian digital cable and direct-broadcast satellite providers to optionally choose to carry the channel), is aimed at teenagers and young adults between 15 and 34 years of age.
The ABC Spark name was purposefully chosen to avoid conflicts with premium service Family Channel. Before the exclusive Canadian television rights to their programming formally transferred to Corus in January 2016 (through a broader deal struck in April 2015 that involved the launches of domestic English and French language versions of the three channels as sisters to ABC Spark), Family maintained a licensing agreement with Disney Channels Worldwide that gave it territorial rights to the programming libraries of Disney Channel, Disney Junior (as well as its predecessor preschool programming block, Playhouse Disney), and Disney XD (Allarcom and First Choice first proposed the "Family Channel" name for the Canadian service in 1987, and jointly launched it in September 1988, one month after the American channel changed its name to The CBN Family Channel).
While ABC Spark did not follow the lead of its U.S. counterpart and change its name to Freeform, it did adopt similar branding elements.
The Family Channel/Challenge (U.K.)
In 1993, International Family Entertainment, in partnership with Flextech, launched an international version of The Family Channel in the United Kingdom, featuring a mix of original family-oriented programming, reruns of American series and programming from the MTM Enterprises/TVS library. In April 1996, International Family Entertainment sold its 61% controlling interest to Flextech, giving that company full control of the channel. On February 3, 1997, the network was relaunched as Challenge TV, which changed the network's primary focus to game shows.
With the 2006 introduction of new shows to the network by Disney, some parents reacted negatively to ABC Family's programming, feeling that the network has gone from family friendly to "too risqué," and that content in shows such as Greek, The Secret Life of the American Teenager, The Fosters, and Becoming Us was far too racy for family viewing. Some critics claimed that ABC Family executives were only after attracting viewers, without concern about showing young people in questionable scenarios in its series and films. The main focus of the criticism was on teenage pregnancy, underage drinking, and LGBT-related issues. The channel's programming content standards had changed several years earlier after the sale of the channel by Pat Robertson and International Family Entertainment. The channel had even aired some acquired series and movies that contained profanity, violence, and sexual content or dialogue after the sale to News Corporation, only running this programming somewhat more so since being purchased by The Walt Disney Company as it chose to refocus the channel more towards a teen and young adult audience to reduce programming redundancy with its existing family-, children-, and teen-oriented cable network Disney Channel[attribution needed]. Parental advisory tags had aired at the beginning of some TV-14 rated programs aired on the channel in recent years[when?], such as That '70s Show and some episodes of The Secret Life of the American Teenager, Pretty Little Liars, Twisted, and The Fosters.
Audience testing conducted by the network revealed that some infrequent viewers thought the channel was still aimed specifically at families was what resulted in Disney–ABC's decision to rebrand the channel as Freeform. Network president Ascheim refuted the longstanding claim regarding the inclusion of "Family" in the name, and acknowledged the network's shift away from a strictly family-oriented focus in the years leading up to the name change.
- "News Corp. and Haim Saban Reach Agreement to Sell Fox Family Worldwide to Disney for $5.3 Billion". Saban Entertainment. July 23, 2001. Archived from the original on February 2, 2009. Retrieved February 19, 2009.
- Carl DiOrio (October 24, 2001). "Fox Family costs Mouse less cheese in final deal". Variety. Reed Business Information. Archived from the original on September 4, 2017. Retrieved August 13, 2009.
- Elizabeth Wagmeister (October 6, 2015). "ABC Family to Rebrand Network 'Freeform' in January". Variety. Penske Media Corporation. Archived from the original on January 21, 2016. Retrieved January 23, 2016.
- David Bauder (October 6, 2015). "ABC Family Changing Name To Freeform". TVNewsCheck. NewsCheck Media. Associated Press. Archived from the original on June 25, 2018. Retrieved October 6, 2015.
- Petski, Denise (December 10, 2015). "ABC Family Name-Change To Coincide With 'Pretty Little Liars' & 'Shadowhunters' Premieres". Deadline Hollywood. Archived from the original on April 25, 2019. Retrieved October 6, 2019.
- "Cable Network Coverage Area Household Universe Estimates: January 2016". Archived from the original on 2016-10-14. Retrieved 2017-08-27.
- "The Museum of Broadcast Communications - Encyclopedia of Television - Christian Broadcasting Network". www.museum.tv. Archived from the original on 2017-07-20. Retrieved 2018-01-09.
- Joseph Pryweller (January 10, 1990). "Sold Family Channel Keeps Lineup". Daily Press. Tribune Publishing. Archived from the original on November 24, 2015. Retrieved October 9, 2015.
- "Interview with Pat Robertson". Archive of American Television. October 15, 2003. Archived from the original on September 24, 2015. Retrieved February 14, 2014.
- "Family Channel Strays from Religion, Embraces Clean Fun". Albany Times Union. Hearst Corporation. January 6, 1991. Archived from the original on November 5, 2012. Retrieved February 27, 2011 – via HighBeam Research.
- "Ted Musgrave Driver Information - 1994". Racing-Reference.info. Archived from the original on 2015-09-05. Retrieved 2014-04-09.
- "Ted Musgrave Driver Information - 1995". Racing-Reference.info. Archived from the original on 2015-09-05. Retrieved 2014-04-09.
- "Ted Musgrave Driver Information - 1996". Racing-Reference.info. Archived from the original on 2015-09-24. Retrieved 2014-04-09.
- "Ted Musgrave Driver Information - 1997". Racing-Reference.info. Archived from the original on 2015-09-24. Retrieved 2014-04-09.
- "Fox Kids Faces Holy Challenge With IFE Deal". Los Angeles Times. Times Mirror Company. June 14, 1997. Archived from the original on January 28, 2016. Retrieved January 16, 2016.
- Connie Bruck (May 10, 2010). "The Influencer". The New Yorker. Condé Nast. Archived from the original on September 19, 2017. Retrieved April 17, 2020.
- "News Corp., Disney Ready to Make Final Offers for IFE". Los Angeles Times. Times Mirror Company. Reuters. June 2, 1997. Archived from the original on January 28, 2016. Retrieved January 13, 2016.
- Virginia Robertson (December 1, 1997). "Special Report: Family Programming: New relations: Fox keeping mum about plans for The Family Channel". Kidscreen. Archived from the original on December 7, 2020. Retrieved November 21, 2010.
- Lon Wagner (June 12, 1997). "News Corp. to buy IFE for $1.9 billion; Robertsons make a network deal parent of Family Channel to be bought for $1.9 billion". The Virginian-Pilot. Landmark Communications. Archived from the original on November 5, 2012. Retrieved February 25, 2011.
- "Fox Family Worldwide Inc". Saban Entertainment. Archived from the original on April 21, 2009. Retrieved June 14, 2009.
- Richard Katz (July 10, 1998). "Fox Family squeezes 'Club' in youthful sked". Variety. Cahners Business Information. Archived from the original on December 7, 2020. Retrieved August 13, 2009.
- Gary Levin (December 3, 2001). "Disney refocusing Family channel". USA Today. Gannett Company. Archived from the original on 2008-12-06. Retrieved 2017-08-28.
- "Get ready for the S Club 7 invasion British pop group comes to America on Fox Family". Deseret News. Archived from the original on 23 June 2016. Retrieved 29 May 2016.
- "TELEVISION/RADIO; Acknowledging That Early Age Of Awkwardness". New York Times. Archived from the original on 30 June 2016. Retrieved 29 May 2016.
- Udovitch, Mim (2001-05-27). "The Olsen Juggernaut". The New York Times. ISSN 0362-4331. Archived from the original on 2018-03-01. Retrieved 2018-02-28.
- Bill Carter (July 30, 2001). "On Television; TV Works in Mysterious Ways for Pat Robertson". The New York Times. The New York Times Company. Archived from the original on September 7, 2017. Retrieved February 19, 2017.
- Jeff Bercovici (July 23, 2001). "Disney buying Fox Family Channel". Media Life Magazine. Archived from the original on 2007-09-30.
- Paula Bernstein (August 15, 2000). "Fox Family pulls Girlz, Boyz diginets". Variety. Reed Business Information. Archived from the original on December 11, 2013. Retrieved August 13, 2009.
- "Murdoch's DirecTV purchase 'approved'". BBC News. February 9, 2001. Archived from the original on December 7, 2020. Retrieved December 28, 2016.
- "Disney buys Fox Family". CNN Money. Time Warner. July 23, 2001. Archived from the original on January 28, 2013. Retrieved August 11, 2012.
- "Goodbye, Fox Family Channel". Broadcasting & Cable. Archived from the original on 2018-03-01. Retrieved 2018-02-28.
- Ruth Suehle (October 10, 2012). "6 TV Networks That Aren't What They Started Out to Be". Wired. Condé Nast. Archived from the original on June 3, 2015. Retrieved June 3, 2015.
- Nellie Andreeva (October 6, 2015). "ABC Family To Be Renamed As Freeform". Deadline Hollywood. Penske Media Corporation. Archived from the original on November 23, 2018. Retrieved April 17, 2020.
- Michael Schneider (October 6, 2015). "Disney's ABC Family to Rename Itself "Freeform" This January". TVInsider.com. TV Insider LLC. Archived from the original on October 31, 2015. Retrieved October 6, 2015.
- Rob Owen (July 12, 2006). "Tuned In: Original shows help ABC Family improve". Pittsburgh Post-Gazette. Block Communications. Archived from the original on August 23, 2007. Retrieved March 5, 2008.
- "Robertson Suggests U.S. Kill Venezuela's Leader". The New York Times. The New York Times Company. August 24, 2005. Archived from the original on November 8, 2015. Retrieved January 22, 2016.
- "Following Robertson's call for Chavez's assassination, ABC Family added disclaimer to 700 Club". Media Matters for America. August 29, 2005. Archived from the original on January 16, 2016. Retrieved January 22, 2016.
- Jacqui Shine (October 8, 2015). "The Long, Strange History of ABC Family". The New Republic. Archived from the original on January 26, 2016. Retrieved January 23, 2016.
- "ABC Family's 'Switched at Birth' ASL Episode Recalls Gallaudet Protest". The Daily Beast. February 28, 2013. Archived from the original on September 3, 2013. Retrieved December 12, 2013.
- Anne Becker (February 16, 2006). "Disney announces new shows, kid block leaves ABC Family". Broadcasting & Cable. Reed Business Information. Archived from the original on March 27, 2006 – via XYWE.
- "ABC Family's Paul Lee Taking Over ABC Entertainment Group After President Steve McPherson Resigns". Deadline.com. Penske Media Corporation. July 2010. Archived from the original on January 2, 2016. Retrieved January 24, 2016.
- "ABC Family Hits All-Time July Highs in Prime in Total Viewers and All Key Demos". TV by the Numbers (Press release). July 28, 2009.[permanent dead link]
- Bill Gorman (January 4, 2011). "Return of 2010's Breakout Hit Series "Pretty Little Liars" Becomes ABC Family's No. 2 Telecast Ever in Women 18-34/Females 12-34". TV by the Numbers. Archived from the original on July 21, 2015. Retrieved January 4, 2011.
- "ABC Family Nabs First-Ever Win In W18-34 Demo". Deadline.com. Penske Media Corporation. January 2015. Archived from the original on January 28, 2016. Retrieved January 24, 2016.
- "'Switched At Birth' Sets Premiere Ratings Records For ABC Family". Deadline.com. Archived from the original on 29 June 2016. Retrieved 28 May 2016.
- Joe Otterson (17 February 2016). "Channing Dungey Replaces Paul Lee as Head of ABC Entertainment". TheWrap. Archived from the original on 18 February 2016. Retrieved 17 February 2016.
- Brian Steinberg (December 3, 2014). "Disney's ABC Family Cable Network Mulling Reboot". Variety. Penske Media Corporation. Archived from the original on January 13, 2015. Retrieved January 18, 2015.
- Lesley Goldberg (April 14, 2015). "ABC Family Plots Big Scripted Music Push as Focus Shifts to "Becomers"". The Hollywood Reporter. Prometheus Global Media. Archived from the original on October 6, 2015. Retrieved October 6, 2015.
- "Upfronts: ABC Family Turns Up the Volume to Change Direction". Variety. Penske Media Corporation. April 14, 2015. Archived from the original on January 19, 2016. Retrieved January 23, 2016.
- Daniel Holloway (October 6, 2015). "Inside ABC Family's Dramatic Name-Change Decision". The Wrap. Archived from the original on October 20, 2015. Retrieved October 6, 2015.
- Daniel Holloway (January 9, 2016). "ABC Family Will Keep 'The 700 Club' When it Becomes Freeform". The Wrap. Archived from the original on January 10, 2016. Retrieved March 4, 2016.
- "As ABC Family Becomes Freeform, Here's Why It's Still Stuck with 'The 700 Club'". TV Insider. NTVB Media. January 4, 2016. Archived from the original on February 25, 2016. Retrieved March 4, 2016.
- E. Alex Jung (January 4, 2016). "ABC Family, No Matter What It Calls Itself, Can't Get Rid of Pat Robertson's The 700 Club". Vulture. Archived from the original on March 8, 2016. Retrieved March 4, 2016.
- "Freeform Greenlights Marvel Romance Superhero Series 'Cloak and Dagger' (EXCLUSIVE)". Variety. Penske Media Corporation. April 7, 2016. Archived from the original on April 7, 2016. Retrieved April 7, 2016.
- Daniels, Hunter (July 23, 2011). "Comic-Con: Marvel TV Announces Development Slate; Includes Live-Action AKA Jessica Jonfes (Alias), The Hulk, Cloak and Dagger, Mockingbird, Animated Hulk and the Agents of S.M.A.S.H, More". Collider. Archived from the original on August 22, 2015. Retrieved August 22, 2015.
- Wagmeister, Elizabeth (September 23, 2016). "Freeform Developing Late-Night Show With Comedian Iliza Shlesinger (EXCLUSIVE)". Variety. Archived from the original on April 26, 2017. Retrieved April 25, 2017.
- Pedersen, Erik (2017-04-04). "Iliza Shlesinger-Hosted Show Gets Title & Airdate As Freeform Goes Late-Night". Deadline. Archived from the original on 2017-05-19. Retrieved 2017-05-16.
- Maglio, Tony (October 18, 2017). "Freeform to Add 4th Night of Original Shows in 2018". TheWrap. Archived from the original on November 4, 2019. Retrieved November 4, 2019.
- "Freeform Goes 'Bold' With "Forward"-Looking Branding". The Hollywood Reporter. Archived from the original on 2020-12-07. Retrieved 2018-01-19.
- Andreeva, Nellie (2018-01-19). "Freeform Unveils New Logo & "A Little Forward" Tagline". Deadline. Archived from the original on 2018-01-19. Retrieved 2018-01-19.
- Holloway, Daniel (2018-11-16). "Channing Dungey Exits ABC; Karey Burke Named Network President". Variety. Archived from the original on 2018-11-19. Retrieved 2018-11-22.
- "Channing Dungey Exits ABC; Karey Burke to Take Over as Entertainment President". The Hollywood Reporter. Archived from the original on 2018-11-22. Retrieved 2018-11-22.
- Goldberg, Lesley (March 27, 2019). "Felicia Day, Emma Roberts to Produce Pair of Animated Comedies for Freeform". The Hollywood Reporter. Archived from the original on March 28, 2019. Retrieved April 1, 2019.
- Andreeva, Nellie (May 14, 2019). "Freeform To Share 'The Simpsons' Off-Network Rights With FXX". Deadline. Archived from the original on November 4, 2019. Retrieved November 4, 2019.
- "Harry Potter Triple-Feature Weekend on ABC Family Includes OotP Sneak Peeks". The Leaky Cauldron. July 7, 2007. Archived from the original on October 2, 2008. Retrieved March 5, 2008.
- "TV SPORTS; ABC Family Offers Familiar ESPN Look". The New York Times. The New York Times Company. October 4, 2002. Archived from the original on January 29, 2016. Retrieved January 16, 2016.
- "ESPN will air its NFL Wild Card game on five networks, including Freeform". Awful Announcing. 2020-11-30. Archived from the original on 2020-11-30. Retrieved 2020-11-30.
- "Freeform's 30 Days of Disney programming to take viewers inside Star Wars: Galaxy's Edge". EW.com. Archived from the original on 2019-08-13. Retrieved 2019-08-31.
- "'30 Days of Disney': Freeform Unveils Complete Lineup of Themed Movies". TV Insider. Archived from the original on 2019-08-31. Retrieved 2019-08-31.
- Remling, Amanda (November 7, 2014). "ABC Family '25 Days Of Christmas' 2014 Schedule: Full Lineup Released; When And What To Watch". International Business Times. IBT Media Inc. Archived from the original on May 13, 2016. Retrieved May 31, 2016.
- "Cable Health Club takes new partners". Adweek Western Edition. May 2, 1994. p. 12.
- Molly Martin (November 6, 1994). "TV Workouts -- All Exercise Shows Are Not Created Equal". The Seattle Times. The Seattle Times Company. Archived from the original on March 3, 2016. Retrieved February 19, 2016.
- Christopher Stern (May 17, 1993). "Game Channel gears up for launch". Broadcasting & Cable. Cahners Business Information. Archived from the original on November 5, 2012. Retrieved February 17, 2016 – via HighBeam Research.
- Kim Mitchell (August 16, 1993). "Family's game channel adds a little zing". Multichannel News. Fairchild Publications. Archived from the original on February 22, 2016. Retrieved February 17, 2016.
- Jean Bentley (May 2, 2016). "Lizzie McGuire & More of Your Disney Favs Are Coming Back to TV". E! Online. NBCUniversal Cable. Archived from the original on May 5, 2016. Retrieved May 10, 2016.
- Glen Dickson (March 13, 2007). "Disney To Launch HD Networks on DirecTV". Broadcasting & Cable. Reed Business Information. Archived from the original on January 7, 2016. Retrieved October 8, 2015.
- "Disney To Expand Authenticated Streaming To ABC Family Shows". Deadline.com. Penske Media Corporation. January 5, 2014. Archived from the original on March 20, 2014. Retrieved April 17, 2020.
- George Winslow (January 3, 2014). "Disney/ABC To Launch Watch ABC Family App". Broadcasting & Cable. NewBay Media. Archived from the original on February 22, 2014. Retrieved February 13, 2014.
- "New Millennial Focused Channel, ABC Spark, to Launch in Canada" (Press release). Disney–ABC Television Group. October 26, 2011. Archived from the original on December 7, 2020. Retrieved October 26, 2011 – via The Futon Critic.
- Jennie Punter (October 26, 2011). "ABC Spark launches in Canada". Variety. Penske Media Corporation. Archived from the original on June 19, 2017. Retrieved December 11, 2017.
- "Corus Entertainment and Disney/ABC Television Group Join Forces in Landmark Licensing Agreement" (Press release). Corus Entertainment. Canada Newswire. April 16, 2015. Archived from the original on April 17, 2015. Retrieved April 17, 2015.
- "Corus Entertainment snaps up Disney content from DHX Media, plans to launch Disney channel in Canada". Financial Post. Postmedia Network. April 16, 2015. Archived from the original on April 17, 2015. Retrieved April 17, 2015.
- Jeremy Dickson (August 21, 2015). "DHX TV reveals fall skeds for rebranded channels". KidScreen. Archived from the original on August 23, 2015. Retrieved August 21, 2015.
- "Decision CRTC 87-905". Canadian Radio-television and Telecommunications Commission. December 1, 1987. Archived from the original on July 8, 2013. Retrieved June 15, 2013.
- "UK media group Flextech. (invests in UK Family Channel) (Brief Article)". Broadcasting & Cable. Cahners Business Information. June 7, 1993. Archived from the original on October 26, 2012. Retrieved January 18, 2015 – via HighBeam Research.
- "Robertson wins TVS". The Times. January 23, 1993.
- "Buy-up strategy covers all exits". Marketing Week. Centaur Communications. April 5, 1996. Archived from the original on October 17, 2014. Retrieved January 18, 2015.
- "International Family Entertainment Agrees To Consolidate The Family Channel Uk Into Flextech Plc". Business Wire. March 20, 1996. Archived from the original on January 18, 2015. Retrieved January 18, 2015 – via The Free Library.
- Amelia Atlas (February 1, 2009). "Teen Sex on ABC Family Sparks Debate". Newser. Newser, LLC. Archived from the original on June 2, 2010. Retrieved May 11, 2010.