|Frequency||93.9 MHz FM|
|First air date||10 December 1989|
|Owner||Grant Broadcasters |
(Geelong Broadcasters Pty Ltd)
|Sister stations||95.5 K-Rock|
Initially known as Bay FM, the station was originally licensed as part of a Commonwealth Government plan to increase the diversity of radio services in regional centres. The station's launch date is disputed - the Australian Communications and Media Authority, which oversees licensing of radio services in Australia, list the station's launch date as 10 December 1989, however some listeners suggest that broadcasts began two days earlier on 8 December.
Just before the official launch of the station, the parent company of Bay FM purchased the flagging 3XY in nearby Melbourne, from the then owners of 2SM Sydney. Once Bay FM commenced broadcasting, 3XY briefly simulcasted the station overnight, retaining its soft rock format during the day. However, once new studios in Corio Bay were completed, Bay FM and 3XY began full-time simulcasting, 3XY breaking only for coverage of AFLAustralian Football League games. After a period of 12 months, the then-Australian Broadcasting Authority demanded the two stations begin separate programming. While the two stations remained in their Corio studios, Bay FM relaunched with an easy listening format. In 1991, 3XY was sold to AWA Limited, owners of 2CH Sydney and other stations, who immediately shut the station down and re-opened it later that year as 3EE.
Bay FM was purchased by Grant Broadcasters, owners of rival 95.5 K-Rock, and the station relocated to the K-Rock building in the center of Geelong. In 1999, Bay FM adopted the adult contemporary format it broadcasts today. In December 2015 the station changed its on-air name from "BayFM" to "bay93.9" looking to a future when broadcasting in the digital DAB+ format and following the trend of stations to drop reference to the "FM".
In April 2018 bay93.9 relocated from 30 year old studios to new, more spacious, state-of-the-art digital broadcast facilities located on Level 1 of the same building as their previous (Level 3) Moorabool Street studios.
- Hayden Miller - The Morning Crew 06:00 – 09:00 weekdays
- Lisa (Milly) Millard - The Morning Crew 06:00 – 09:00 (6–9 am) weekdays
- Craig Meddings (ex 3GL) - 10:00 – 14:00 (10 am – 2 pm) weekdays including "The 80's Lunch" from midday to 1pm (midday to 2pm each Friday)
- Daryl Reader - 14:00 – 16:00 (2–4 pm) weekdays
- 16:00 – 18:00 (4–6 pm) Weekdays The Catch Up with Daryl Reader & Monday, Wednesday & Friday - Roxie Bennett, Tuesday - Sarah Grace, Thursday - Renee Enright.
- Dave Ferguson - Bay Property Guide 8AM – 10AM Saturday
- Rob McLennan (News Director)
- Rebecca McDonald
- Kathleen Jessop
- Adam Spencer
- Kristie Sullivan
bay93.9's newsroom is shared with sister stations 95.5 K-Rock and Kix Country 89.3 and is staffed 7 days a week. The newsroom also supplies a 7 day news service to sister station River 1467 in Mildura and weekend news services to 3BA and Power FM Ballarat, Gold Central Victoria in Bendigo, and South Australian stations 5RM, Magic 93.1, 5MU, Power FM Murray Bridge, 5AU, 5CS. Magic 105.9, 5CC and Magic 89.9.
The newsroom also produces a highly successful online news service via the station's website, Facebook page and through a free subscription service.
- Denis Walter - Afternoons at 3AW Melbourne
- Laurie Atlas - The Daily Agenda at 4CA Cairns
- Paula Kontelj
- Ken Lane
- Frank McKay
- Roger Kent
- Geoff Mason
- Mark Girdwood
- John Hood
- Ronnie Swintek
- Phil Baildon
- Dave Gibney
- Richard Millis
- Rob Elliott
- Gary Collins
- Peter Mobbs
- Mark Hyland (Now bay93.9 Program Director and Vic/SA Regional Content Director)