|1967 Los Angeles Rams season|
|Head coach||George Allen|
|Home field||Los Angeles Memorial Coliseum|
|Division place||1st NFL Coastal|
|Playoff finish||Lost Western Conference Championship Game (at Packers - Milwaukee) 7-28|
Won NFL Playoff Bowl (vs. Browns) 30-6
The 1967 Los Angeles Rams season was the team's 30th year with the National Football League and the 22nd season in Los Angeles. Under second-year head coach George Allen, the Rams had a regular season record of 11–1–2, tied for the best in the league, and won the Coastal Division title. It was their first playoff appearance since 1955.
The Los Angeles Rams entered the 1967 season with renewed optimism. For years they had been a poor team, but the hiring of coach George Allen helped turn things around. In his first season in 1966, the Rams finished at 8–6, their first winning season since 1958.
The Rams won their first two games and faced a big test in Dallas on October 1 against the powerful Cowboys, the defending Eastern Conference champions. It was no contest at the sold-out Cotton Bowl, as the Rams won 35–13, but they came home and stumbled in a 27–24 loss to the 49ers and fell a game behind the 4–0 Baltimore Colts. Los Angeles went east to Baltimore and played to a 24–24 tie. Remarkably, both teams tied their next game as well; the Rams tied the Washington Redskins while the Colts tied the Minnesota Vikings. Both teams then went on winning streaks, and with two games remaining, the Rams were 9–1–2 and the Colts were 10–0–2.
But before finishing the season against the Colts in L.A. in a possible division title deciding game, the Rams faced the two-time defending champion Green Bay Packers (9–2–1). The Packers had clinched their division and would host its playoff games, so a reporter had asked Green Bay head coach Vince Lombardi if he would be resting his starters in (what for them was) a meaningless game, Lombardi roared, "the Packers have never played a meaningless game and, as long as I am the coach, they never will!" The game was a classic see-saw affair that saw the Packers leading 24–20 with less than a minute to play and the Rams out of time outs. Facing fourth down, the Packers lined up to punt, but Tony Guillory blocked the Donny Anderson punt and Claude Crabb returned it to the Packer 5-yard line. On second and goal, quarterback Roman Gabriel hit flanker Bernie Casey in the end zone for a 27–24 Rams victory.
In the season finale on December 17, the Rams sacked Baltimore quarterback Johnny Unitas seven times and intercepted two of his passes in a 34–10 win. Both teams finished 11–1–2 and tiebreaker rules at the time dictated that the results of the teams' head to head meetings was the tiebreaker. The Rams were awarded the division title based on their 1–0–1 record vs. the Colts, outscoring them in the two games by a combined 58–34.
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|1||September 17, 1967||at New Orleans Saints||W, 27–13||1–0–0||80,879|
|2||September 22, 1967||Minnesota Vikings||W 39–3||2–0–0||52,255|
|3||October 1, 1967||at Dallas Cowboys||W, 35–13||3–0–0||75,229|
|4||October 8, 1967||San Francisco 49ers||L, 24–27||3–1–0||60,424|
|5||October 15, 1967||at Baltimore Colts||T, 24–24||3–1–1||60,238|
|6||October 22, 1967||Washington Redskins||T, 28–28||3–1–2||55,381|
|7||October 29, 1967||at Chicago Bears||W, 28–17||4–1–2||46,073|
|8||November 5, 1967||at San Francisco 49ers||W 17–7||5–1–2||53,194|
|9||November 12, 1967||Philadelphia Eagles||W, 33–17||6–1–2||57,628|
|10||November 19, 1967||at Atlanta Falcons||W, 31–3||7–1–2||56,871|
|11||November 23, 1967||at Detroit Lions||W, 31–7||8–1–2||54,389|
|12||December 3, 1967||Atlanta Falcons||W, 20–3||9–1–2||40,395|
|13||December 9, 1967||Green Bay Packers||W, 27–24||10–1–2||76,637|
|14||December 17, 1967||Baltimore Colts||W, 34–10||11–1–2||77,277|
|Los Angeles Rams||11||1||2||.917||4–1–1||8–1–1||398||196||W8|
|San Francisco 49ers||7||7||0||.500||3–3||4–6||273||337||W2|
Note: Tie games were not officially counted in the standings until 1972.
Prior to 1975, the NFL playoff sites were rotated and were not based on regular season record. In 1967, the hosts were the Capitol and Central division winners for the conference championships (first round), and the Western Conference for the championship game. This gave home field advantage to the Central Division winner, the two-time defending NFL champion Green Bay Packers. The following year's playoff hosts were Century, Coastal, and Eastern, respectively, and 1969 was like 1967. With the rotation system it was common for the host team to have an inferior record; it had occurred in four of the previous five NFL championship games (1962, 1964, 1965, 1966).
The Coastal division champion Rams (11–1–2) traveled to Milwaukee to meet the Central champion Packers (9–4–1) for the Western Conference title on Saturday, December 23. It was played at County Stadium (the Packers played several home games per season in Milwaukee through 1994) The two teams had played a classic game just thirteen days earlier in Los Angeles (won by the Rams in the final seconds).
In the playoff game, the Rams jumped out to a 7–0 lead in the unusually balmy 30 °F (−1 °C) weather, but the Packers' postseason experience began to show as they led 14–7 at halftime. The Rams could not get anything going offensively and the Packers went on to a methodical 28–7 win. The following week, the Packers won the famed "Ice Bowl" game against the Dallas Cowboys at Lambeau Field in Green Bay.
|Conference||December 23, 1967||at Green Bay Packers||L, 7–28||Milwaukee County Stadium||49,861|
|Playoff Bowl||January 7, 1968||Cleveland Browns||W, 30–6||Miami Orange Bowl||37,102|
- "Rugged Rams roll over Dallas, 35-13". Milwaukee Sentinel. Associated Press. October 2, 1967. p. 2, part 2.
- "Rams Pull Fat Out of Green Bay Fire". Eugene Register-Guard. Ohio. Associated Press. December 10, 1967. p. 1B.
- "Gabriel outshines Unitas in 34-10 Ram win". Eugene Register-Guard. AP & UPI reports. December 18, 1967. p. 1C.
- Strickler, George (December 24, 1967). "Packers bounce back to beat Rams". Chicago Tribune. p. 1, section 2.
- Johnson, Chuck (December 24, 1967). "Packers whip Rams to win Western title". Milwaukee Journal. p. 1, part 1.
- Hartnett, Ken (December 24, 1967). "'Magnificent' says Lombardi of Packers' 28-7 win". Eugene Register-Guard. Oregon. Associated Press. p. 1B.
- "Rams win easily in Play-off Bowl". Milwaukee Journal. press dispatches. January 8, 1968. p. 7, part 2.
- "Gabriel leads Rams". Spokesman-Review. Spokane, Washington. Associated Press. January 8, 1968. p. 12.
- NFL 2001 Record and Fact Book, Workman Publishing Co, New York,NY, ISBN 0-7611-2480-2, p. 369